Latest news & industry insights

After 30 days of testing three channel types side by side, it is clear that Facebook has shifted to a TikTok-style discovery engine. The test lineup covered:

1. Personal profile: Packed with real friends and long-time connections.
2. Existing Fanpage: A community between 5,000 and 100,000 followers.
3. Brand new page: Just launched with zero followers.

   

Across all three, the same pattern emerged: Facebook now prioritizes content that keeps people engaged over the size of your existing audience.

1. Facebook no longer prioritizes your followers

The follower-based distribution era is gone. Instead of automatically showing your post to 10 to 20 percent of your friends or followers, Facebook now evaluates interest signals first. If you publish content about weight loss, it reaches people already immersed in that topic, even if they have never heard of you. Meanwhile, inactive followers effectively become dead reach. That is why creators with massive pages can now see fewer views than a brand new profile that nails audience interest.

2. Outdated, boring content gets punished

Facebook is rewarding content that stops the scroll. Posts that hold attention with stories, insights, or tension get lifted, while traditional ads, link drops, and repetitive pitches sink. The metric that matters is how long people linger. Every additional second is a positive signal because Facebook only wins when the user keeps scrolling inside the app.

3. What creators and business owners should do right now

1. Create content that forces a pause. Address what your audience wants, needs, or is actively searching for. Use sharp hooks such as “The truth about...,” “99% of people get this wrong,” or “The story of how I almost went broke.”
2. Tell stories before you sell. People tune out hard sells, but pay attention to real journeys. Share failures, comebacks, and lessons. Let the offer appear as the natural conclusion to the story.
3. Build a community, not just a feed. Comment, reply, DM, and create spaces where conversation continues. Capture leads into your own pond so the relationship continues beyond the newsfeed.

4. Facebook is “forcing” everyone to create so it can profit from views

Meta is gamifying creation with Rising Creator badges, weekly rewards, ranks, missions, and levels. The objective is simple: make you publish more so users stay longer and generate more ad inventory. The platform pays you up front, but it earns far more on the back end. Stay strategic, stay diversified.

5. Traffic is like a school of fish — it never stays in one place

Today's viral hit becomes tomorrow's forgotten post. If you are not moving traffic into owned assets like Zalo, email, groups, or your CRM, you are feeding someone else's pond. Capture attention while you have it and redirect it to channels you control.

6. The long-term strategy: Build your own pond

Treat your content as the doorway, not the destination. Behind every post should be an ecosystem: a lead list, a private community, a signature offer. With that structure in place, you survive platform outages, algorithm shifts, and pay cuts.

Facebook has become a full algorithm battlefield where smart, story-driven content wins. The enduring playbook is simple: create magnetic content, pull traffic into your own pond, and convert that attention into long-term assets for your business.

Tired of the dreaded red notification? That "Ad Account Disabled" message is a nightmare for any business, stopping your campaigns and revenue in their tracks. We get it. But you are not helpless.

Proactively protect your business with this five point checklist to significantly lower your risk:

1. Audit Your Landing Page: Ensure its message, policies, and contact information align perfectly with your ad. Facebook's AI flags anything that feels inconsistent.
2. Avoid Trigger Words: Steer clear of absolute claims like "guaranteed," sensitive health terms, or dramatic before and after imagery.
3. Warm Up New Accounts: Do not launch a new account with a massive budget. Start with smaller, engagement focused campaigns for a few days to build trust.
4. Maintain Your Fan Page: Keep the page active, professional, and updated. Complete business information and consistent posting boost overall credibility.
5. Use a Clean Payment Method: A single, reputable credit card is far safer than juggling multiple virtual payments or cards linked to previously banned accounts.

While these tips are crucial, they are just the first line of defense. Ready for a permanent solution that lets you focus on scaling, not troubleshooting?

When a Facebook Fanpage loses advertising privileges, the fallout is immediate: stalled campaigns, lost momentum, and a frustrated team trying to understand what went wrong. Here are the four areas Facebook reviews most closely when deciding whether a page can advertise.

Violating Advertising Policies and Community Standards

This is the most common cause of restrictions. Facebook's policy list is long, and violations in any of these areas can shut a page down fast:

• Prohibited Content: Promoting illegal products or services, tobacco, weapons, unsafe supplements, or adult content.
• Restricted Content: Advertising alcohol, dating services, or financial products without proper targeting and permissions.
• Misleading or Deceptive Practices: Using clickbait, making false claims, or promising unrealistic outcomes.
• Discriminatory Practices: Targeting or messaging that excludes people based on personal attributes such as race, religion, or sexual orientation.
• Sensational Content: Shocking, disrespectful, or excessively violent imagery or text.

Page Quality and Reputation Issues

Facebook monitors the health of your page. Warning signs include:

• Too Many Rejected Ads: A repeated pattern of denials signals deeper compliance problems.
• Negative Feedback: Frequent hides, mutes, or spam reports hurt page credibility.
• Low Page Quality Score: Facebook tracks quality metrics internally; low scores lead to restrictions.
• Untrustworthy Presence: Sparse content, missing business details, or few followers create distrust.

Account and Security Issues

Security problems or suspicious behavior around the ad account can also freeze your advertising ability:

• Payment Problems: Failed payments, outstanding balances, or a flagged card are fast ways to trigger a shutdown.
• Unusual Activity: Sudden spikes in spend or mass ad creation look suspicious to the algorithm.
• Circumventing Systems: Reopening banned ads or cycling through accounts after bans invites permanent removal.
• Compromised Access: If Facebook suspects a hack, it will restrict assets to prevent damage.

Landing Page and Website Violations

The experience after someone clicks your ad matters just as much as the ad itself:

• Non-functional Landing Pages: Broken links or irrelevant destinations lead to rejections.
• Misleading Content: The landing page must deliver exactly what the ad promises.
• Policy Violations On-Site: Even compliant ads can be restricted if the destination page breaks Facebook rules.

Keep your assets healthy by scheduling regular policy reviews, monitoring page quality metrics, and aligning all audience touchpoints. Prevention is always faster than an appeal.

Facebook Business Manager (BM) is the mission control for any serious advertiser. The big question today is whether you should build your own BM or rent a pre-warmed one. Here is a clear look at both paths so you can pick the right route for your goals.

Creating Your Own Business Manager: The Standard, Secure Path

Launching your own BM via business.facebook.com ties assets directly to your verified identity and gives you maximum control.

The Advantages of Creating Your Own BM

• Full Control and Ownership: Everything belongs to you. Access, data, pixels, and pages stay in-house.
• Maximum Security: You manage logins, two factor authentication, and security policies without relying on a third party.
• Cost Effective to Start: Creating a BM is free. Your only cost is ad spend.
• Long-Term Trust with Meta: Consistent, policy compliant spending increases account trust and unlocks higher limits over time.

The Disadvantages

• Low Initial Spend Limits: New accounts often start with very conservative budgets.
• Higher Ban Risk Early On: Fresh accounts face stricter reviews from Facebook's AI.
• The Warm Up Period: Scaling requires patience, gradual spending, and consistent compliance.

Who Should Create Their Own BM?

• Established businesses with a long term vision.
• Teams that value data ownership and full visibility into assets.
• Marketers willing to grow budgets responsibly over time.

Renting a Business Manager: The Fast Track to Scaling

Renting means partnering with an agency that provides access to high trust BMs that already passed Meta's reliability checks.

The Advantages of Renting a BM

• High or No Spending Limits: Skip the warm up phase and start with the budget you need.
• Reduced Personal Risk: If a rented account is disabled, your personal profile stays unaffected.
• Pre-Warmed Account History: Long standing, healthy ad history can mean faster approvals and more stable campaigns.

The Disadvantages

• No Ownership: The provider controls access and could remove it without notice.
• Security Considerations: You must trust the provider with campaign data and creative assets.
• Ongoing Costs: Agencies typically charge a fee or percentage of ad spend.
• Compliance Risks: Providers that do not follow Meta policies can get every attached account banned.

Who Should Rent a BM?

• Affiliate marketers or dropshippers scaling aggressively.
• Advertisers operating in gray hat niches.
• Teams that lost their own BM and need a fast, temporary bridge.

Final Verdict: A Hybrid Approach Is Often Best

Most businesses benefit from running both options in parallel. Build your own BM for long term control, security, and brand equity. Supplement it with a trusted rented BM when you need to move fast, test new offers, or protect core spending while appeals are in progress.

Whatever you choose, align your strategy with your risk tolerance, growth goals, and compliance capacity. Pro Agency is here to help you design a resilient setup that keeps your ads live.

A Verified Information Account (VIA) needs a realistic history before it can safely handle meaningful ad spend. Follow this phased warm up plan to build trust with Facebook's systems.

Phase 1: Account Setup and Stabilization (Day 1-3)

The goal is to acclimate the account to a new device and IP without tripping security alerts.

• Secure the First Login: Use a clean browser profile and let the account rest for 24 hours after logging in.
• Complete the Profile: Add realistic personal details plus profile and cover photos.

Phase 2: Gentle and Consistent Engagement (Day 4-7)

Build baseline activity to show natural behavior.

• News Feed Interaction: Spend 10 to 15 minutes twice a day scrolling, reacting, and commenting.
• Grow the Network: Accept friend requests, join interest based groups, and like pages gradually.

Phase 3: Ramping Up Activity and Content Creation (Day 8-14)

Start acting like an engaged member of the community.

• Create Content: Post status updates, photos, or helpful articles.
• Deepen Engagement: Use Messenger, participate in group discussions, and launch a Fan Page for your niche.

Phase 4: Preparing for Ads (After Day 14)

With a stable history in place, carefully introduce advertising activity.

• Create a Business Manager: Set up your BM to keep assets organized.
• Launch a Low Budget Test: Start with white hat objectives like Page Likes or Engagement at 5 to 10 USD per day for a few days.
• Add a Payment Method: Introduce billing around week two to show stability.

Best Practices to Remember

• Act Human: Avoid repetitive patterns; vary actions and timing.
• Be Patient: Experts recommend at least two weeks of warm up before scaling.
• Use Quality Proxies When Needed: Residential or ISP proxies plus antidetect browsers protect your setup.
• Prioritize Consistency: Moderate, steady activity beats aggressive bursts.

Follow this playbook and you will dramatically increase the trust score of your VIA, reducing the chance of sudden shutdowns when you are ready to scale.

Facebook Business Manager centralizes your assets, but deciding who should run it is a strategic choice. Use this comparison to evaluate whether you should keep management in-house or partner with an agency.

Detailed Comparison Chart

Which Option Should You Choose?

Choose In-House When You:

• Are a startup or operating on a tight budget.
• Want to build long term marketing expertise internally.
• Run straightforward campaigns that do not demand complex workflows.
• Need complete control over brand voice and decisions.

Hire an Agency When You:

• Need results quickly and efficiently.
• Lack time or in-house specialists to manage campaigns.
• Have tried managing ads yourself but struggled to maintain performance.
• Plan to scale aggressively or execute advanced multi channel strategies.

The right answer depends on your stage, resources, and appetite for learning. Many brands eventually adopt a hybrid model: develop core knowledge internally while partnering with experts for high stakes or specialized initiatives.

Meta is reshaping Facebook in 2025 with bold investments in AI, hardware, and policy enforcement. Here is what matters most for marketers navigating the new landscape.

Artificial Intelligence and Breakthrough Products

• Standalone AI Application: Meta launched a consumer AI app powered by Llama 4 with social features, letting users follow conversations through a Discover tab and personalize interactions via connected Facebook and Instagram accounts.
• Next Generation Smart Glasses: The Meta Ray-Ban Display debuted with a monochrome AR screen, allowing message viewing, short video playback, and native AI assistance despite early demo glitches.
• AI Everywhere: From Facebook Dating to core feeds, Meta is infusing AI assistants and recommendations to keep users engaged and experiences personal.

Platform Updates and User Experience

• Mass Group Suspensions in Vietnam: Facebook removed numerous large communities in June for violating policies on dangerous organizations, signaling tighter enforcement.
• Refreshed Interface: A minimalist layout makes content discovery easier and lets users prioritize what they see. Security upgrades now support biometric and QR code based two factor authentication.

Advertising Policy and Algorithm Changes

• Tighter Policies: Meta is phasing out detailed targeting exclusions and adding new restrictions on custom audiences and privacy sensitive data usage.
• Livestream Ads Approved: Creators can officially promote live video events to boost real time engagement.
• Discovery-First Algorithm: Facebook now prioritizes interest based content, surfacing more Reels and recommendations from accounts users do not follow.

With rapid innovation comes complexity. Brands must adapt quickly, keep assets compliant, and design creative for an algorithm that rewards relevance over familiarity.